DonorRetention
Optimize Your Current Donors
DonorRetention, sometimes referred to as “house-file optimization,” is a significant improvement over the traditional RFM (recency, frequency and monetary) model. It’s the 80/20 rule of fundraising. We know how to rank your house file, what to ask and when to mail so that you get the best results.
ADVANTAGES OUR CUSTOM MODELS HAVE OVER RFM
Reactivate lapsed Donors
Reduced Mail to Profitable Donors
Identifying New High Performing Donors
Examine More Interactions between RFM
RESULTS CONTINUE TO
IMPROVE OVER TIME
Fresh data will always create a changing view of every single donor providing us more information to better score your records; the most recent score is the most accurate reflection of who they are today and their current propensity to donate.
WE NEVER THROW AWAY LOW SCORING DONORS
Analytical modeling reactivates lapsed donors and drives upwards of 40% increases to net income.
(We’ve seen increases of 60-90% in just six months, so don’t discount the power of reconnecting.)
REACTIVATION IS THE KEY.
Higher-dollar donors are reactivated each month, with a lifetime value of $30-50 per donor. We help re-engage these donors because we know when and what type of mailing is most likely to trigger them to give.
Typically, a donor is considered lapsed after 3-6 months without a gift, and no strategy to reactivate. Reactivation creates larger house files and increases net income for the client.
House file modeling consistently eliminates under-performing names, adds strong performing names, and increases net income in most cases by at least 30%. In some programs, we’ve seen as much as a 100% improvement over six months.
