For nearly a decade, professional fundraisers have trusted DonorsBureau’s data scientists to lower costs and raise campaign yields.
fundraising agency. The company excelled based on
its exceptional creative skill.
Leading up to the launch of Donor Bureau, the agency wrestled with a difficult strategic decision. The modeling idea had been borrowed from Matt’s background in the banking industry. Matt’s data collection and modeling efforts mirrored what credit bureaus did in the world of consumer lending – collect massive amounts of data, build predictive models, and use them to target audiences to optimize performance. When applied to the world of fundraising, the results were compelling.